How to Configure the Mailchimp Integration with Hubspot?

A flagship component of digital marketing, email marketing ensures fluid communication with prospects and leads to better long-term commitments. This important leverage requires only a low cost and offers an excellent ROI (Return on Investment). It’s notably one of the main advantages of using the Hubspot emailing solution or the Mailchimp integration.

The main objective is to interact as well as possible with its audience, understand its needs and provide adapted services. Mailchimp ensures a regular newsletter sending to target customers. The email sending tool specializes in sharing news, advice, relevant information, and offers of all kinds. Moreover, it is now possible to consider the Mailchimp integration with Hubspot.

What is Mailchimp?

Mailchimp is a platform specializing in the automation of emails and advertising campaigns. Like the native integration of emailing HubSpot, it allows quick and easy management of email campaigns. In addition, it is designed to be very intuitive to the user while providing the more advanced user with somewhat in-depth data analysis.

Mailchimp is:

• An email marketing tool launched in 2001
• Available in a free version to manage up to 2000 contacts
• 8 million users worldwide
• 500 million emails launched per month on average
• Growth achieved without fundraising.

From a global perspective, the email management tool offers a correct service for managing marketing and email campaigns. But for further automation, it’s best to go with the Mailchimp integration with Hubspot. It is also essential to take stock of the main differences and similarities between Mailchimp and Hubspot.

What are the differences with Hubspot’s emailing solution?

Email creation and audience engagement

MailChimp and HubSpot to la s two create personalized emails and encourage better engagement of the audience thanks to a / an:

• Editor emails with drag function DEPOS st like the famous drag and drop an email from HubSpot
• Personalization of emails for e-commerce
• Concept A / B Testing
• Time zone support
• Analysis of sent emails and transactional emails
• Comparative reports

Contact management

Regarding contact management, the two email marketing tools allow you to manage lists and audiences and create personalized contacts. But unlike Hubspot, Mailchimp can only combine unlimited filtering options in its premium version. The same is true for updating contacts made simultaneously. Also, access to the chronology of interactions is limited, hence the need to opt for an integration MailChimp to HubSpot.

Marketing automation

The task automation offered by Mailchimp focuses specifically on the stages of emailing campaigns, their follow-ups, and personalization via API.

HubSpot’s marketing ensures more automation of logical connections, notifications, internal tasks, segment leads, and update the properties of the contacts.

Language supports

Mailchimp takes into account English, French, and Spanish for its documentation supports. However, its product pages are only available in English. Hubspot, for its part, offers its product pages and documentation supports in French, English, Spanish, Portuguese, German, and Japanese with a view to better marketing strategies.

Mailchimp tool suitable for

Mailchimp adapts to SMEs, small and medium-sized businesses in B2C looking for a simple, efficient and accessible email marketing tool on a low budget. Indeed, the emailing tool allows you to ensure a fast and straightforward interaction with your contacts and easy and intuitive marketing campaign management. However, in the end, its offers remain less complete than the Hubspot emailing solution.

To get more possibilities s to customize emails and easily control the parameters of its marketing campaigns from a single location, HubSpot remains the ideal solution to choose. It is especially suitable for B2B companies and structures looking for strong growth shortly. And when it comes to combining the benefits of both essential inbound marketing tools, there is nothing better than the Mailchimp integration with Hubspot.

Integration: How to integrate Mailchimp into Hubspot?

Integration of Mailchimp with Hubspot can be done through the extension of Zapier, the benchmark for automated integrations. To do this, you need to follow the following steps:

• Authenticate HubSpot + Mailchimp from the Zapier site
• Choose a Mailchimp proposal under the “ trigger “ tab
• Choose an action to perform in Hubspot under the “ action “ tab
• Select all the data from Mailchimp that you want to integrate with Hubspot

This process takes a few minutes and allows you to combine the benefits of Mailchimp with those of Hubspot in marketing automation. Integrating Mailchimp with Hubspot via Zapier encourages better results for your business in the long term by accessing more features: chatbots, live chat, blog, website management, scoring your leads, SEO tools, hierarchical teams, feedback, technical assistance…